Four Essential Marketing Strategies for Any Successful Online Business

When it’s all said and done every successful online entrepreneur knows that winning comes down to this one basic simple truth. Everything rises and falls on how and how often we promote and market the business. Strategic marketing is a multifaceted and consistent process that exponentially develops over time. I’ve developed a list of six marketing concepts and or tactics that, if followed, can have a major impact on the success of your online business.

1. SEE ONLINE MARKETING AS A PROCESS– Smart online businesses sees the importance of the journey not merely the destination. Long-term process rather than temporary or short-term projects determine your credibility as an online business owner and ultimately the real value of your business. Successful online marketers understand that building long-term relationships with potential clients, confirmed customers, other entrepreneurs, and business assistants determine not only the success of the business but also its longevity.

2. NICHE AND GROW RICH– If you are going to survive the competition of online marketing then it is extremely important to spend a lot of quality time determining and developing your unique niche – your distinct segment of the market. In a jungle where there are literally hundreds of thousands of marketers trying to become the biggest and strongest lion, you’re better off becoming the purple polka-dotted one. You may be smaller, but at least you’ll be noticed; and that is what marketing is all about. Once you have your niche than you can focus on your target audience.

3. ADD VALUE BY PROVIDING BENEFITS NOT FEATURES– Remember, customers hate to be sold but love to buy. Buyers want to be encouraged to make their own decision, not have them manipulated. Build trust and confidence by adding value and by winning credibility. True leaders always lead by permission and not by position. People will not by from you just because you are a business owner but because they are convinced that you will benefit them.

4. USE AS MANY MARKETING TACTICS AS YOU CAN AFFORD– There is probably no greater area that will yield the greatest benefits, as exploring the best possible assortments of marketing strategies for your specific niche. Consider both online and offline tools – both are essential and together will yield the greatest benefits. The possibilities are endless: there are online Social Media outlets, local papers, and e-commerce tactics just to name a few. A little study will go a long way

Obviously these are not the only tactics, but I found them to be some of the most important ones to consider. Trust me; it is definitely worth your time to develop these practices regardless of what other strategies you implement.

Go for it! You will be glad you did!

Essential Marketing Unites the P’s With the Q’s Marketing Models to Increase Sales For Results

Essential marketing strategies and tactics need to go beyond the current marketing models for businesses to increase sales for better bottom line results. Many are familiar with the traditional marketing models of the P’s and Q’s. As change has increased information, so must these models be increased to reflect the trends within the 21st century marketplace.

One of the most frequently used marketing models are The 4 – P’s:

  • Product
  • Price
  • Place
  • Promotion

However in the 21st century business world, 3 new P’s have emerged:

  • Position – From your strategic plan, your position in the marketplace is critical. Some call this niche marketing. Where is your position relative to your competition? Position is determined through the research within your strategic plan.
  • Preference – With more and more prospects, understanding their preferences helps to create greater marketing focus. By researching specific preferences, may allow you to create your own unique marketing place or what is called the Blue Ocean Strategy by authors Kim and Mauborgne.
  • Prospects – Have you directed your efforts to the correct prospects? As a business coach, I am continually amazed at many businesses who cannot define their prospects. If you do not begin with the correct identification, then you are probably wasting your marketing resources of time, energy and dollars. Again, this is due in many cases to a lack of a strategic plan.

For many marketing experts, the Q’s of marketing included only quality and quantity. Yet in today’s complicated business world, another Q has emerged that being Qualify.

Your marketing efforts should further qualify your prospects by showcasing your expertise as well as the results from your products or services. The use of testimonials is one such qualifying strategy.

When you incorporate the seven P’s and the three Q’s, you will secure the big R or results. (For some marketing experts, this is called the fifth P of Performance.) These results should ultimately increase sales. Technology today allows even the smallest business owner to track results. Failure to measure the results of your marketing strategies and tactics will cost you in terms of lost sales, lost market presence and potentially a lost business.

The last several years I have researched numerous marketing models in my own marketing efforts as well as when working with clients. I can personally attest that these 7-P’s and 3-Q’s are critical to my own success as a business coach. The U.S. economy is growing and if you want a piece of the American Pie now is the time to revisit your marketing model to turn today’s goals into tomorrow’s desired results.

Essential Marketing on the Internet

One of the things that people need to remember is that marketing is not only something that is done in real life for big business. There are a lot of ways to market your business, company, and all sorts of different things. However, you have to remember that you can get yourself a better situated website that will boost your sales and marketing prowess. There is a whole different world in regards to marketing, if you just open your eyes. You can go a few different ways in regards to marketing your business, website, product and more online if you want to go that route. Marketing on the Internet is not a complicated mess, but it could turn out to be one of the most complicated things you ever work on if you’re not familiar with what is going on with the internet.

If you are interested in Marketing on the Internet, you will find that there is a plethora of resources online to take advantage of. You can take advantage of marketing strategies that other people have gone through. The online marketing world is an easy world to step into, but it is not the end all in regards to marketing. You can go down an easy path of simple marketing techniques. The simplicity of marketing usage is definitely a plus, which creates a greater good overall. That, to be said, is not going to break the bank either, and is an interesting way to get your information across to relevant traffic. The important thing that you need to remember, that if you do not get relevant traffic, your traffic is basically dead.

In order to get yourself more into the world of Marketing on the Internet, you need to pay attention to the latest trends. Trends are something that you need to look into, because some people will jump on internet trends, then try to sell you a marketing package that will not help you in the long term. You have to really study a little bit to make sure that you are not swindled by these gurus out there that are only jumping on search engine optimization techniques that are blogged about daily. Some people see a little boost in traffic and say that it is all about their technique, and that is nothing really important when considering the long term goals.

Marketing on the Internet has short term and long term goals. There are goals that need to be set, and without goals you will see a big decrease in your conversions, traffic, and general relevant interest. You want to make sure that you are not flooded with phony, quick jumping traffic, and you should really complicated your long term goals with marketing online. You can not create a long lasting impact online if you do not see the amount of work that goes into this, for yourself. You have to make sure you are well educated, if not already, in the world of marketing things online and beyond.