Personal Trainers – Are You Doing These 3 Essential Marketing Techniques?

There are plenty of marketing tips for Personal Trainers to help promote their business, but there are three that can give your Personal Training Business a quick, solid reputation.

First, develop your testimonials.

Testimonials are a key first step. Take before and after photos of your clients. Type up their brief story: their goal, how you helped them achieve it and how long it took. Put up a display or board to showcase their achievements. If you are doing any newspaper advertising, testimonials like this make excellent ads. However, do not forget to ask for your clients’ permission before putting their success stories up on any public space. Generally clients are flattered when they are featured and best of all, they’re often willing to create a great testimonial for you as a trainer. In addition to boosting your business, you are giving them well-deserved recognition!

Write a column

Speaking of newspapers, ask your hometown paper if you could write a weekly or monthly column for publication. Rather than be paid, you can approach the paper and ask instead for a small photo and byline with your article. This will get your name and face in front of the public for free. While the newspaper gains readership by offering service, you are building yourself as an expert in the field.

If you have a local radio station, ask if you can be a guest on the air to discuss personal training, typical issues clients face, or answer phoned in questions. This is a great free promotion and puts your business out there in the playing field.

You may apply the same principle to the Internet. As a world-wide medium, you will extend your knowledge around the globe!

Get in the Paper

The third gem of a marketing strategy is to create and write a newsletter. Prepare it monthly and send to all your clients and to potential clients. This doesn’t have to be fancy, especially if you are sending it by email. Just compose an email detailing upcoming events, special offers, information on supplements or health products you promote, and of course testimonials. Send it out to your clients and if possible, to potential clients too. As you accumulate more leads, add them to your newsletter list. Remember when emailing a newsletter or mass email to keep the receivers’ names and addresses private. Your best option would be to use an email autoresponder.

One way to do this in most email programs is to put your contacts in a group or simply put all the addresses on the “bcc” line. (BCC means Blind Carbon Copy.)

If you want to hire someone to whip up a superbly designed email you can, but this is definitely something you can keep simple and just do yourself. Almost all autoresponder services have templates you can use to make your newsletter look highly professional.

Follow these great marketing tips and you will soon be reaping the rewards in your business!

Essential Marketing Tips For Small Business

It has been said on many occasions that if you are not marketing, then you are not in business. These days it is not sufficient to have just a shopfront and a flashy sign to attract customers. And if you are selling online, it is not all about a professional looking website loaded up with graphics and new products. You need to create an image that your visitor finds interesting and believable… and that’s after they have found you.

Attracting Buyers

And just how do they find you online? Most businesses have no idea how to attract online visitors. You need to inform and educate first. The savvy online visitor will only buy from those they trust and, as we all know, building trust takes time.

You simply must learn to stop selling from your website and start educating. Offer free advice and give away relevant newsletters, reports, eBooks and “how to” manuals. Attract raving fans and they will spread the word for you. Whether you are selling online or offline, you need a marketing strategy. You need to let the buying public know just who you are… and why they should buy from you now!

If you operate from a shopfront or an office in town, what is the difference between you and the guy across the road? If both shops look alike and your products and pricing are similar, who will get the business? All things being equal, you’d expect that each business would get an equal share. Yet this rarely happens because all things are rarely equal in life. The reality is that one business will get the majority of customers and the other one will eventually close down. Why?

Superior Marketing and Sales Techniques combined with a professional, friendly and honest approach to management and customer service will win out all the time. But, if you are selling online, how do they choose between you and the thousands of other online clothing or jewellery stores? Search Engine Optimisation can get you onto Page One of Google for some of your Search Terms but, once the new visitors arrive at your website, how do you keep them there? And, how do you keep them coming back?

Keys To Lasting Success In Business

One of the keys to lasting success in any type of business is effective engagement with your customers. Target marketing, regular client contact and superb customer service will win customers, keep them and continue to attract others.

The two best tips I can give you right now is:

  1. Networking with other business people will help you to gain quality referrals and expand your customer base much quicker.

  1. Stop Selling. Instead, offer assistance, educate and solve problems. Do this and you will be a success in business.

Buyer behaviour can be a funny thing but there is a science to understanding what makes people tick. Learn all you can about it.

Essential Market Trends in Commercial Leasing

When you look at the leasing of a property as a real estate agent, there are some rules to set and follow, and you must know your property market. To do this there are some facts that should be monitored constantly. This knowledge helps you find the new deals that are coming up, and close the existing listings more effectively.

Here is the list.

  1. The area of available lettable space in your property market is a fact around which the market evolves. Knowing what that space is by volume does require some study. To tackle the issue you need to set the physical boundaries of your current market; this becomes your ‘patch’. This is a geographic decision. Exactly how far should you go from the centre of your market to serve a property for lease? Let’s face it, you cannot lease everything, and not only that, you cannot keep on top of the rents and trends of every market segment. Once you make your decision on the market that you are to service, it makes it much easier to know how much space is available. You simply check out all the major properties in your area that fall into your property type or specialty, estimate the lettable space per floor, and multiply it by the number of floors. This number is only changed when new properties are built in the area.
  2. The volume and location of the current vacant tenancies in your ‘patch’ is the next thing to monitor. Not only are you interested in the specific vacancy and where it is, but also the time that the vacancy remains on the market empty. This market intelligence is a remarkable tool when it comes to conditioning a landlord to understand what is going on in the market at the moment.
  3. The type of property in the local area should be categorized. This can be office, industrial, or retail, and you may choose to specialize in only one. When the types of properties are categorized you can sub list them into, newly developed properties, existing properties of up to 10 years of age, older properties of between 10 and 50 years of age, and then the older properties. These are your competitors and the properties which will also produce the tenancies to lease. Knowing the properties helps you know where the next leasing opportunity will come from. Redundant properties are just that; you need to know the building where the next leasing deal is going to come from.
  4. The types of tenancies in the market, both new and existing, are a constant assessment and opportunity. You have to know what type of business and tenancy is most active in your ‘patch’. This becomes a focus of your prospecting model. The more businesses you talk to, the more commissions you will build. The great thing about the commercial leasing market is that it is centered around the need and change of the businesses therein. You just have to know where that next change is coming from.
  5. The levels and types of rent in your area have to be monitored for change and trends. This gives you the comparable rental information that you use in the next leasing deal. The landlord in your next deal cannot dispute market evidence providing it is accurate and proven. Is your market a net rent market or a gross rent market? Are rent incentives active at the moment with new leases and in what way? Are the incentives growing or lessening? All of these facts are fundamental to your job as a leasing agent.
  6. Are there any new developments on the drawing board locally? Has the local planning office got application in from any builder or developer for a new building that could impact the supply and demand of new premises? When a new building comes on the market, it can draw tenants from existing buildings like a magnet. Fortunately a new building takes about 2 years to be built, so the monitoring of development plans will keep you in front of the changes.

These are the key points of property information that you need if you are a leasing agent. Stay ahead of the market and you will sustain a good level of listings and commissions. Landlords need agents that really know what is going on out there. Get the facts of the market and drive the business around you. Be the agent of choice.