5 Essential Marketing Strategies for E-Commerce

The secret to making any e-commerce site profitable is to have a sound strategy for promoting it. While the overall goal is to earn a healthy return, it is important to recognize that it needs to be consumer targeted. These five essential marketing strategies can help elevate an e-commerce site from ho-hum to something extraordinary.

Have a Marketing Plan

Without a detailed plan that outlines specific marketing activities, promotional campaigns are doomed to fail. The plan should not only address activities that will boost current sales, but allow room for future growth. Stay current on e-commerce trends, and use research tools to know where the potential audience is and how to reach them.

Web Site Design

When an e-commerce web site is built, it can be tempting to make it fancy and fun. However, statistics show that the best performing sites are simple and easy to navigate. Ditch the flash animation or anything that may distract the consumer.

The overall goal here is to attract the consumer and close the sale. The best method is by simple pictures, clear pricing, a strong marketing message, and easy to find buttons.

Search engine visibility

Marketing strategies for e-commerce websites should be optimized for search engine visibility. Without this element, a site may be relegated to a dark corner of the internet, where no one will find it.

Many template sites have this feature built into them, but the actual content matters also. Experts advise that the content should be produced first for the person reading it, then modified for SEO.

Email Campaigns

Marketing strategies shouldn’t just rely on search engines to bring them new sales. Harvesting a list of people who visit the site provides an enormous opportunity to continue to market.

A simple way to do this is to offer a free newsletter and ask visitors to sign up. Once this step is completed, quality content that is useful to the customer can be e-mailed on a predefined schedule.

Blogs, Articles, and Social Media

Another popular marketing strategy is to offer readers a reason for visiting the e-commerce site. Often, this takes the form of article marketing, blogs, and social media posts. Again, the key here is content. The more value it offers the reader, the more effective it will be.

A unique message is vital to the process of creating a marketing strategy that works. The first step is figuring out what makes each e-commerce site different, then draft wording that communicates this to a consumer.

Why should a customer buy from this particular place, as opposed to the hundreds available elsewhere? This is often called a unique selling proposition. Once defined, it should be incorporated into the five essential marketing strategies.

Discover the Essential Marketing Steps For Small Business Success

Running a small business usually means you have to be a “Jack of all trades” but you can’t afford to be “a master of none”. You need to be master of your marketing in particular because marketing drives sales and thus income. To survive, and thrive, you need to be able to implement the essential marketing steps for small business.These steps will give direction to your marketing,allow you to control the message you are sending to customers, and increase the returns on your marketing efforts.

Most small businesses are prone to indulging in ad hoc marketing activities because of a lack of time and planning. “It seemed like a good idea at the time” is a common, and often costly reason given for having undertaken a marketing activity. The essential marketing steps for small business will eliminate the guessing and ensure that your marketing is planned and focussed.

Whether a small business’s marketing is ad hoc or not, it often gives out mixed messages to potential customers. This is not only confusing to the customers, but makes it almost impossible for the business to meet their customer’s expectations. In effect you are spending time and money to create unhappy customers!

It goes without saying then that by following the essential marketing steps for small business and taking control of your marketing message, your business will benefit from the increased returns generated by a more disciplined approach to marketing.

In today’s competitive and crowded market place, you just cannot afford to guess when it comes to how you are going to market what your business has to offer. To do so is to play Russian roulette with your business and your future. And there is no reason why you should go down that path. By following some straight forward, proven marketing steps for small business you can ensure that you stay ahead of your competitors, and out of the bankruptcy courts.

Essential Marketing and Small Business Strategy to Doubling Your Profits

Effective marketing is the key element in your small business strategy. If I could give you only one piece of advice it’d be this: focus at least as much on your marketing as you do on your “real” business. If you’re serious about succeeding with your marketing, it’s essential to have a plan and a strategy. The way most business owners approach their marketing is bordering on shameful – it’s something they do only when they can be bothered. But, as I say often: marketing is the most important activity you can do in your business. Because no marketing means no clients; no clients means no income… and no income means you quickly have no business left!

In these articles I want to dispel the myths about your marketing. You must understand these are myths if you want to make your marketing profitable.

Marketing is an Investment, Not a Cost!

Most businesses operate with a marketing budget. That’s mistake No. 1, and a perilously unsound small business strategy. Yes, you read that right: I am suggesting you should be prepared to invest an unlimited amount of money in your marketing.

Here’s why: marketing is meant to make money. If it doesn’t, you shouldn’t be doing it. So, if it makes money, then from that it follows for every pound you put in, you get more than a pound back, yes?

That’s your return on investment. Just like the bank paying you interest.

Your Marketing System is a Money Machine!

So, imagine you have a marketing campaign or system you can “crank the handle” of, and know, to within a few percent, the Return on Investment you’re going to make. Sounds good, yes? (it’s eminently possible for your business, too). My question is this: given you have a system reliably and consistently pumping out more money than you’re putting into it, why on Earth would you want to limit your investment to an arbitrary budget? Obviously, you wouldn’t. No, you’d run down to the bank and borrow as much as they’d lend you to invest in it. This is exactly how a good marketing system in a coherent small business strategy behaves Sounds to good to be true, but I swear to you by all that’s good and holy, it is true.

Don’t Make This Mistake And Lose Your Shirt!

There is one caveat: never invest more than you can afford to lose. Sometimes — it happens — external events conspire to kill your campaign with no warning. That’s why you limit your exposure per run of your campaign. That’s why you should set your “budget” as a percentage of turnover, but always be prepared to change the figures as circumstances dictate. I have had supposedly intelligent business owners tell me they could not afford to re-run a successful marketing campaign that was making them money… because their “budget” was all out. Madness – a small business strategy doomed to failure.

How To Make Sure Your Marketing Pays!

OK, so how do you know your marketing is making you money?

Well, you track it and measure it. In fact you shouldn’t be doing any marketing where you can’t measure exactly how much it cost you and how much money it brought in. No exceptions. And this is where the problems stem from for small businesses in their marketing: their marketing isn’t measurable. They copy the big-business marketing and waste their money on useless “image” ads which don’t bring in any business. So the trick is to design your small business strategy so you can tell where every sale you make came from. By doing this, you know what’s working and what’s not working.